{"id":158,"date":"2013-09-14T21:03:02","date_gmt":"2013-09-14T21:03:02","guid":{"rendered":"http:\/\/joeymerchant.com\/folio\/?p=158"},"modified":"2025-05-28T14:57:14","modified_gmt":"2025-05-28T14:57:14","slug":"okabashi-flash-ad","status":"publish","type":"post","link":"http:\/\/joeymerchant.com\/folio\/okabashi-flash-ad\/","title":{"rendered":"Okabashi Flash Ad"},"content":{"rendered":"<div style=\"100%;height: 50px; clear: both;\"><\/div>\n<p>We had an experiment to see how in-house designed flash ads performed against ads designed by freelancers who did not have any prior knowledge of the Okabashi brand. The in-house ads performed 700% better in the Yahoo display network than the outsourced flash designs.<\/p>\n<div style=\"100%;height: 50px; clear: both;\"><\/div>\n<p><object id=\"flashcontent\" width=\"300px\" height=\"250px\"><param name=\"movie\" value=\"http:\/\/joeymerchant.com\/folio\/wp-content\/themes\/tewntytwelve-child\/images\/OKABASHI_BANNER_AD3.swf\" \/><!--[if !IE]>--><br \/>\n  <object type=\"application\/x-shockwave-flash\"  \ndata=\"http:\/\/joeymerchant.com\/folio\/wp-content\/themes\/tewntytwelve-child\/images\/OKABASHI_BANNER_AD3.swf\" \n          width=\"300px\" \n          height=\"250px\"><br \/>\n  <!--<![endif]--><\/p>\n<p>\n      The flash document did not load for some reason&#8230;\n    <\/p>\n<p>  <!--[if !IE]>--><\/object><br \/>\n  <!--<![endif]--><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-size:40px;font-weight:bold;opacity:.7;\">2013<\/span><\/p>\n<div style=\"100%;height:1px;clear:both;\"><\/div>\n<ul class=\"techicon\"style=\"list-style-type:none;margin-left:0px;\">\n<li style=\"display:inline\">\n<img loading=\"lazy\" decoding=\"async\" class=\"leftFloat size-full wp-image-239\" alt=\"HTML5\" src=\"http:\/\/joeymerchant.com\/folio\/wp-content\/themes\/tewntytwelve-child\/images\/fl_tag.png\" height=\"50\" width=\"50\" \/>\n<\/li>\n<li style=\"display:inline\">\n<img loading=\"lazy\" decoding=\"async\" class=\"leftFloat size-full wp-image-239\" alt=\"CSS3\" src=\"http:\/\/joeymerchant.com\/folio\/wp-content\/themes\/tewntytwelve-child\/images\/ps_tag.png\" height=\"50\" width=\"50\" \/>\n<\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":159,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web"],"_links":{"self":[{"href":"http:\/\/joeymerchant.com\/folio\/wp-json\/wp\/v2\/posts\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/joeymerchant.com\/folio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/joeymerchant.com\/folio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/joeymerchant.com\/folio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/joeymerchant.com\/folio\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":22,"href":"http:\/\/joeymerchant.com\/folio\/wp-json\/wp\/v2\/posts\/158\/revisions"}],"predecessor-version":[{"id":313,"href":"http:\/\/joeymerchant.com\/folio\/wp-json\/wp\/v2\/posts\/158\/revisions\/313"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/joeymerchant.com\/folio\/wp-json\/wp\/v2\/media\/159"}],"wp:attachment":[{"href":"http:\/\/joeymerchant.com\/folio\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/joeymerchant.com\/folio\/wp-json\/wp\/v2\/categories?post=158"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/joeymerchant.com\/folio\/wp-json\/wp\/v2\/tags?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}